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Distribution Indicators: Quantitative Distribution

The ideal distribution system is the one that is able to generate earnings today and ensure the stability of the distribution business of tomorrow, and the more…

Clearance: trade marketing practices

Sale is one of the tools of trade marketing. Sale is carried out to increase sales and get rid of old goods. But this discount event can be called successful when…

And the competitor has a lower price!

In a small close negotiation, about two dozen managers gathered and gave away sales that were free from the “telephone watch”. In the stuffy air between the managers…

Links of the marketing channel. Channel members

I understand perfectly well that many people read "diagonally", therefore let us once again express the idea: We are not talking about the channel of movement of…

Life stages of organization

The functioning of an organization on a time scale can be represented in terms of a life cycle, meaning both the procedural nature of development and its staging.…

Management Structure Notes

Hierarchical type of control structures Management structures in many modern enterprises were built in accordance with the principles of management formulated in…

Company strategy notes

When determining a company's strategy, it is necessary to take into account a huge number of factors: goals, market conditions, the company's position on it, competitors'…

Strategy based on the Balanced Scorecard

In order to manage, you need, after all, to have an exact plan for some any decent time .. Bulgakov Master and Margarita Formalize a strategy I have already…

Key Performance Indicators (KPI)

Any company is interested in improving the efficiency of business and staff. The achievement of these goals is greatly facilitated by the introduction of quantitatively…

Balanced Scorecard. SWOT opportunity analysis

Briefly in points, preparing for a detailed presentation Actually, this is not even a SWOT analysis, but an attempt to systematize the answers to traditional SWOT…

Creating a dealer network

And even so, the task of the manufacturer is not at all in sales. To be engaged in distribution effectively, you need to have unique skills and technologies, this…

Marketing channel. Definition

In the article “Distribution channel. Pushing, or to whom the product opens the door,” I only casually mentioned the role of players in the distribution channel…

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