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How can a dealer replace a supplier (four questions a dealer has to answer for a new supplier)?

The task that almost all managers of suppliers of a new product face is to convince the dealer that it is necessary and beneficial to cooperate. Without such a conviction,…

Marketing Strategy Notes

Targeting the company to any sector of the market is called strategic marketing. Strategic marketing acts as a set of decisions and actions aimed at the future,…

Accounts receivable: how to restructure debt?

Receivables to the distributor - a good tool for managing not only sales, but also relationships. True, only if it is properly managed. Competently - it does not…

Classification of prospective clients by cooperation potential

If a marketing service works well in a company even if there is an advertising budget, a few dozen or a few dozen, and in some segments, several hundreds of potential…

Why do you need a discount?

So, your client or client of a competitor comes to you and, at the reasonably given price, asks you for an additional discount. What are you doing? I give a discount!…

POS Material Classification

POS – material functions: Localization - an indication of the outlet where you can find a specific product. Information - confirmation of the presence of goods…

Segmentation and sales representative

Segmentation and sales representative What is more effective: the division into small geographical segments and the work of a sales representative regionally and…

FMCG Distribution Channels

Let's first define some concepts to understand what we will talk about and to speak the same language. The distribution channel is a distribution system for goods,…

Marketing Policy Notes

As I said earlier, the marketing policy should reflect the company's activities in the field of market promotion, intra-company development related to the market…

Mission as a way of motivation

Mission as a way of motivation The fact that it is impossible at the same time to bring happiness to mankind and earn money is not immediately perceived at different…

Pervasive marketing philosophy

Pervasive marketing philosophy Marketing philosophy If you are lucky enough to familiarize yourself with the narration "about politics and the shovel," then you…

Company's product policy

In the practice of Russian marketing, this is exactly the name of a policy that combines in itself: the assortative policy and the brand policy of a company. Thus,…

FMCG Distribution Channels

Let's first define some concepts to understand what we will talk about and to speak the same language. The distribution channel is a distribution system for goods,…

And the competitor has a lower price!

In a small close negotiation, about two dozen managers gathered and gave away sales that were free from the “telephone watch”. In the stuffy air between the managers…

Market research

Market research is one of the varieties of marketing research that studies all aspects of the company's business environment. The purpose of market research is…

What is marketing research

What is marketing research In the strict sense, marketing research is any research activity that provides marketing needs. That is, marketing research involves…

MARKETING CONCEPTS

Marketing concepts are a system of attitudes, ideas, intentions and ideologies formed in the process of the company's business at different stages of its development.…

MARKETING PURPOSE

MARKETING PURPOSE - is a specific result, qualitative or quantitative, achieved in a certain time period. The purpose of marketing should have such properties as…

Marketing environment

The marketing environment is a combination of factors and forces that influence the ability of a company to establish and maintain mutually beneficial relationships…

Marketing research

Marketing research is a continuous, systematic activity for collecting and subsequent comprehensive analysis of the information necessary for the company to choose…

Market research is (definition)

Category: Advertising, Marketing, Product Promotion Marketing research is the systematic collection, documentation and analysis of data on various aspects of marketing…

Why marketing research is needed and how their results can help a business

 Marketing research is one of the useful tools for assessing the balance between supply and demand. Read more ... Based on marketing research, a company can make…

Marketing research

Marketing research can also be defined as the systematic collection, recording and analysis of data on marketing and marketing problems in order to improve the quality…

Impact of scales on respondents' answers

Impact of scales on respondents' answers

What your mother never told about linear regression

What your mother never told about linear regression

NPS - unreliable number in market reports

NPS - unreliable number in market reports

Top 5 new methods of marketing research

Top 5 new methods of marketing research

Market research IT programs

Market research IT programs

New technologies in marketing research

New technologies in marketing research

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