Description
The study consists of 11 chapters.Chapter 1 contains the technological characteristics of the study: the purpose, objectives, object, methods and information base of the study.
Chapter 2 describes the role of e-commerce in the global economy.
Chapter 3 describes the e-commerce market segments.
Chapter 4 is devoted to the description of the e-commerce market in the world.
Chapter 5 describes the factors contributing to the growth of the e-commerce market.
Chapter 6 is devoted to analyzing the b2c segment.
Chapter 7 describes the electronic money market.
Chapter 8 is devoted to the c2c segment.
Chapter 9 describes the electronic auction and electronic trading platform.
Chapter 10 deals with b2b analysis.
Chapter 11 describes the b2g segment.
Purpose of the study
Describe the current state and prospects for the development of e-commerce in Russia.
Objectives of the study:
1. Describe the general state of e-commerce in Russia:
• electronic commerce turnover;
• the growth rate of e-commerce.
2. Identify and describe the factors hindering the development of electronic commerce.
3. Identify and describe the factors contributing to the development of electronic commerce.
4. Describe the main trends in the development of e-commerce in Russia.
5. Describe the situation in the main e-commerce segments:
• B2C;
• C2C;
• B2B;
• B2G.
6. Determine the share of segments in the total turnover of electronic commerce.
7. Describe the B2C segment by the following parameters:
• segment volume and growth rate;
• factors of development of the B2C segment;
• development trends of the B2C segment;
• advantages and disadvantages of Russian online stores;
• consumer portrait in B2C segment;
• main participants of the B2C segment;
• forecast of development of the B2C segment
8. Determine the level of demand for goods ordered in online stores.
9. Describe the development of electronic trading platforms and electronic auctions in Russia.
10. To predict the development of the situation in the field of e-commerce in Russia.
Object of study
Electronic commerce in Russia.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results DISCOVERY Research Group.
Data analysis method
Traditional content analysis of documents.
Information base of research:
1. Printed and electronic, business and specialized publications.
2. Database of the Federal Customs Service of the Russian Federation (import and export), FSS of the Russian Federation (production).
3. Internet resources.
4. Company materials.
5. Analytical review articles in the press.
6. The results of research marketing and consulting agencies.
7. Expert estimates.
8. Interviews with manufacturers and other market participants.
9. Materials of sectoral institutions and databases.
10. Database Discovery Research Group.
Brief description of the study
Ready analysis of the e-commerce market in Russia. The study contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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