Analysis of the market of applications for phones (smartphones) in Russia
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Description
The report consists of 8 chapters.Chapter 1 contains the technological characteristics of the study: the purpose, objectives, object, methods and information base of the study.
Chapter 2 describes and analyzes the state of the smartphone and tablet market, their future development in the Russian market.
Chapter 3 describes the segmentation of the mobile application market by categories and types of operating systems, and also describes the state of competition between operating systems.
Chapter 4 is devoted to the description of the volume of the mobile applications market in the world, in Europe and in Russia.
Chapter 5 is devoted to the description of the end users of mobile applications, their consumer preferences.
Chapter 6 describes the overall level of competition, ways to effectively market, and the total number of mobile applications.
Chapter 7 describes the main trends and prospects for the development of the mobile application market.
Chapter 8 describes the main stores selling mobile applications in Russia.
Purpose of the study
To analyze the Russian market of applications for smartphones.
Objectives of the study:
1. Describe the market of smartphones and tablets in Russia
2. To segmentation of the mobile applications market
3. Calculate the volume of the mobile application market in the world, in Europe and in Russia
4. Describe the end users of mobile applications.
5. Identify consumer preferences
6. Describe the competition in the mobile application market.
7. Analyze the revenue from mobile applications
8. Identify market trends and development prospects.
9. Describe the main shops for the sale of mobile applications.
Object of study
The market of applications for smartphones in Russia.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results DISCOVERY Research Group.
Data analysis method
Traditional content analysis of documents.
Information base of research:
1. Printed and electronic, business and specialized publications.
2. Database of the Federal Customs Service of the Russian Federation (import and export), FSS of the Russian Federation (production).
3. Internet resources.
4. Company materials.
5. Analytical review articles in the press.
6. The results of research marketing and consulting agencies.
7. Expert estimates.
8. Interviews with manufacturers and other market participants.
9. Materials of sectoral institutions and databases.
10. Database Discovery Research Group.
Brief description of the study
Ready analysis of the market of applications for phones (smartphones). The study contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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