Description
Purpose of the studyTo characterize the current state and development prospects of the IP-telephony market in Russia.
Objectives of the study:
1. To define IP telephony and describe its main characteristics.
2. Highlight the benefits of IP telephony.
3. Describe the general situation in the global IP telephony market.
4. To determine the volume of the Russian market of IP-telephony.
5. Determine the growth rate of the Russian IP telephony market.
6. To predict the volume of the IP-telephony market in Russia until 2021
7. Highlight the main trends of the IP-telephony market in Russia.
8. Describe the general situation in the corporate IP telephony market in Russia.
9. Describe the main events of the IP-telephony market in Russia.
10. Describe the state of the IP-telephony equipment market in Russia.
11. Highlight the main players in the IP-telephony market in Russia.
12. Highlight the market shares of the main participants in the IP-telephony market in Russia.
Object of study
IP-telephony market in Russia ..
Method of collecting and analyzing data
The main method of data collection is the monitoring of documents.
The main methods of data analysis are the so-called (1) traditional (qualitative) content analysis of interviews and documents and (2) quantitative (quantitative) analysis using software packages that our agency has access to.
Content analysis is performed as part of Desk Research (desk research). In general, the purpose of a desk study is to analyze the situation on the IP telephony market and obtain (calculate) indicators characterizing its state now and in the future.
Data analysis method
1. Databases of the Federal Customs Service of the Russian Federation, Federal State Statistics Service of the Russian Federation (Rosstat).
2. Materials DataMonitor, EuroMonitor, Eurostat.
3. Printed and electronic business and specialized publications, analytical reviews.
4. Internet resources in Russia and the world.
5. Expert surveys.
6. Materials of participants of the domestic and world markets.
7. The results of research marketing and consulting agencies.
8. Materials of sectoral institutions and databases.
9. Results of price monitoring.
10. Materials and databases of UN statistics (United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization, etc.).
11. Materials of the International Monetary Fund (International Monetary Fund).
12. Materials of the World Bank (World Bank).
13. WTO materials (World Trade Organization).
14. Materials of the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development).
15. Materials International Trade Center.
16. Materials Index Mundi.
17. Results of the DISCOVERY Research Group.
Sample size and structure
The procedure of content analysis of documents does not involve the calculation of the volume of the sample. All documents available to the researcher are subject to processing and analysis.
Summary:
In January 2018, the marketing research agency DISCOVERY Research Group completed a study of the IP telephony market in Russia.
In 2017, the global volume of IP telephony services reached 82.7 billion US dollars. The number of startups in the field of IP telephony is increasing in the world. In 2011, they created 150 million new projects related to cloud technologies and the use of VoIP technology, and by the end of 2017 there are over 1.3 billion of them.
At the end of 2017, the volume of the IP telephony market in Russia is estimated at 7.9 billion rubles. At the beginning of 2017, the market volume of virtual PBXs amounted to 3.8 billion rubles, and the average annual market growth rate was 30%.
At the same time, the Russian business will continue to abandon fixed telephony in favor of IP telephony - the total profit from the provision of wired telephone services will continue to steadily decrease by about 2% per year.
On the whole, the Russian IP telephony market, although lagging behind the world one (according to experts for 1-3 years), is developing in the framework of global trends.
The growth of the virtual PBX market in Russia will continue and in 2021 will reach a volume of 9.7 billion rubles. In general, the IP-telephony market in Russia by 2021 will grow to 14.2 billion rubles by 2021
The current regulation of the telecommunications industry in Russia has a pronounced “telephone character”, which forces operators to build networks according to the rules of telephone hierarchy. This is contrary to the idea of the development of IP networks, peer-to-peer in nature. And the interests of business and users dictate to operators the need to develop IP networks, IP technologies and IP services, including IP telephony.
The market volume of communication services (telecommunications) in Russia in 2016 amounted to 1,681 billion rubles. Since 2012, a decrease in the growth rate of the communications market has been observed. In 2012, the growth was 7.4%, and in 2016 it was 0.5%. By the end of 2017, an increase of 0.2% is expected. The market volume of fixed-line services decreases with the reduction in the number of users among the population. According to the calculations of the Discovery Research Group, the volume of the local telephone communication services market in 2016 in value terms amounted to 122.7 billion rubles.
The number of Internet users in Russia has reached 72.8 million people in 2017, by 2020, it will grow to 86.7 million people. At the end of November 2017, it became known that Russia is among the top ten countries with the cheapest broadband Internet in the world. Russia in the list in third place. According to an interactive map showing prices in terms of exchange rates at the end of November 2017, the average monthly fee for broadband access in the Russian Federation is $ 9.82. According to mobile operators in Russia, the number one messenger is WhatsApp, 68.7% of Beeline’s customers use it and 47.6% of MegaFon subscribers. Viber is in second place with 45.7% and 39.7% respectively. They are ahead of Skype (12.1% and 17.9%, respectively). Most telecom operators are reorienting to the corporate segment. For enterprises and organizations it is not yet possible not to have a city number. Taking into account the fact that new cable offices are being built, the telephone cable is optional, but the data transmission network is mandatory, the development of the corporate sector of IP telephony will continue. In early 2017, the leader in the number of clients in the Russian market of virtual PBXs Mango Telecom - 25% market share. Next comes MTS - 16%. In third place is the company UIScom - 11%. Further, Telfin, like Zebra Telecom, has 10% of the market. MTT - 9.8%, MCN Telecom occupies 4.7% of the market. The newcomer of the market - Yandex.Telephony - 4.5%. Other companies occupy 7.4% of the market. A brief description of the study. Ready analysis of the IP-telephony market in Russia. The study contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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