Description
The report consists of 6 chapters.Chapter 1 includes the research methodology.
Chapter 2 contains information on the volume of the global advertising market and the advertising market in Russia.
Chapter 3 presents information on the state of the Russian outdoor advertising market and presents the main characteristics of the market in various segments.
Chapter 4 describes the key trends in the outdoor advertising market in Russia.
Chapter 5 presents data on the main Russian outdoor advertising operators.
Chapter 6 provides information on regional outdoor advertising markets: Moscow, St. Petersburg and the largest regional centers.
Purpose of the study
Describe the current state, the main trends and prospects for the development of the Russian outdoor advertising market.
Objectives of the study:
1. To determine the volume and growth rate of the Russian outdoor advertising market
2. To characterize the segments of the outdoor advertising market.
3. Describe the key trends in the development of the outdoor advertising market
4. Describe the key companies in the outdoor advertising market.
5. Describe the situation in the regional outdoor advertising markets.
Object of study
Outdoor advertising market in Russia.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results DISCOVERY Research Group.
Data analysis method
Traditional content analysis of documents.
Information base of research:
1. Printed and electronic, business and specialized publications.
2. Database of the Federal Customs Service of the Russian Federation (import and export), FSS of the Russian Federation (production).
3. Internet resources.
4. Company materials.
5. Analytical review articles in the press.
6. The results of research marketing and consulting agencies.
7. Expert estimates.
8. Interviews with manufacturers and other market participants.
9. Materials of sectoral institutions and databases.
10. Database Discovery Research Group.
Brief description of the study
Ready analysis of the outdoor advertising market in Russia. The study contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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