Analysis of the advertising market in Russia: TV, Radio, Internet, outdoor, print media
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Description
The research report consists of 9 chapters.
Chapter 1 presents the technological characteristics of the study.
Chapter 2 presents the general characteristics of the global advertising market.
Chapter 3 discusses the volume and growth rate of the advertising market in Russia.
Chapter 4 presents the players in the advertising market in Russia.
Chapter 5 contains a forecast of the development of the advertising market in Russia.
Chapter 6 lists the main events and trends in the development of the advertising market in Russia.
Chapter 7 considers the factors for the development of the advertising market in Russia.
Chapter 8 analyzes the price level in the Russian advertising market.
Chapter 9 presents consumer preferences in the advertising market in Russia.
Purpose of the study
To characterize the current state and development prospects of the advertising market in Russia.
Objectives of the study:
1. To describe the situation in the global advertising market:
• Determine the volume and growth rate of the global advertising market;
• Determine the prospects and forecast of the global advertising market in the next few years
2. Describe the situation on the Russian advertising market:
• Determine the volume and growth rate of the Russian advertising market.
• Determine the prospects and forecast of the development of the Russian advertising market in the next few years
3. To identify and characterize the segments of the advertising market in Russia:
• TV commercial
• Radio advertising
• Advertising in the press
• Outdoor advertising
• Internet advertising
• Mobile advertising
• Advertising in cinemas
4. Describe the state of the regional advertising market in general and by segment in particular.
5. To conduct an analysis of public loyalty to advertising
6. To characterize the activities of the leading participants in the advertising market in Russia
Object of study
Advertising market in Russia.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results of DISCOVERY Research Group; expert interviews
Information base of research
1. Databases of the Federal Customs Service of the Russian Federation, Federal State Statistics Service of the Russian Federation (Rosstat).
2. Materials DataMonitor, EuroMonitor, Eurostat.
3. Printed and electronic business and specialized publications, analytical reviews.
4. Internet resources in Russia and the world.
5. Expert surveys.
6. Materials of participants of the domestic and world markets.
7. The results of research marketing and consulting agencies.
8. Materials of sectoral institutions and databases.
9. Results of price monitoring.
10. Materials and databases of UN statistics (United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization, etc.).
11. Materials of the International Monetary Fund (International Monetary Fund).
12. Materials of the World Bank (World Bank).
13. WTO materials (World Trade Organization).
14. Materials of the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development).
15. Materials International Trade Center.
16. Materials Index Mundi.
17. Results of the DISCOVERY Research Group.
Sample size and structure
The procedure of content analysis of documents does not involve the calculation of the volume of the sample. All documents available to the researcher are subject to processing and analysis.
Brief description of the study
Ready analysis of the advertising market in Russia. The study contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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