Description
Purpose of the studyThe current state and prospects of development of the free television market in the United States.
Objectives of the study:
1. Volume, growth rates and dynamics of the development of the free television market in the USA.
2. Volume and growth rates of free television production in the USA.
3. The volume of imports to the United States and exports from the United States free television.
4. Segments of the free television market in the United States.
5. Structure of consumption of free television in the United States.
6. Shares of federal TV channels in the market of free television in the United States.
7. The competitive situation in the market for free television in the United States.
8. Forecast of the development of the free television market in the USA.
9. Major events, trends and prospects for the development of the market (in the next few years) of free television in the United States.
10. Factors determining the current state and development of the free television market in the USA.
11. Factors hindering the growth of the free television market in the United States.
12. Key elements of the state program for the development of the free television market in the United States.
Object of study
Free TV market in the USA.
Collection Methods and US Data Analysis
The main method of data collection is the monitoring of documents.
The main methods of the USA Data analysis are the so-called (1) Traditional (qualitative) content-US (Analysis) interviews and documents and (2) Quantitative (quantitative) US (Analysis) using software packages that our agency has access to.
Content USA (Analysis) is performed as part of Desk Research (desk research). In general, the purpose of a desk study is to study the situation on the free television market and to obtain (calculate) indicators characterizing its state now and in the future.
Sources of information
1. Databases of the Federal Customs Service of the USA, FGSA of the USA (Rosstat).
2. Materials DataMonitor, EuroMonitor, Eurostat.
3. Printed and electronic business and specialized publications, analytical reviews.
4. Internet resources in the USA and the world.
5. Expert surveys.
6. Materials of participants of the domestic and world markets.
7. The results of research marketing and consulting agencies.
8. Materials of sectoral institutions and databases.
9. Results of price monitoring.
10. Materials and databases of UN statistics (United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization, etc.).
11. Materials of the International Monetary Fund (International Monetary Fund).
12. Materials of the World Bank (World Bank).
13. WTO materials (World Trade Organization).
14. Materials of the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development).
15. Materials International Trade Center.
16. Materials Index Mundi.
17. Results of the DISCOVERY Research Group.
Sample size and structure
Content USA procedure. Document analysis does not involve the calculation of the volume of the sample. Processing and the USA All documents available to the researcher are subject to analysis.
Summary:
In December 2017, the marketing agency DISCOVERY Research Group completed a study of the free-tv market in the United States.
The number of television receivers and their functional characteristics affect the amount of television viewing and channel selection. The more televisions in the household, the more they watch TV.
In 2016, half (52%) of urban households treated with one television receiver, one third (33%) had two televisions, and 15% of urban families had three or more television receivers in the house.
As of September 2017, the first and second multiplexes are broadcast in 85 regions of the United States. The total coverage of the first multiplex is over 94% of the population, the second - 67%. The transmitters of the second multiplex are installed in cities with a population of more than 50 thousand people.
Top 10 TV channels have 65.8% of the audience in 2016.
The leading channel is the US 1 - 12.9% of the audience. In second place is Channel One - 12.7% of the audience. This is the second time that Channel One lost the lead - in 2012, NTV became the leader (14.0%). Closes the top three NTV - 9.3%.
In recent years, NTV has lost its audience (as well as Channel One), and in 2016 its share fell for the first time below 10%. Only the USA 1 channel, the only one among the top three federal channels, managed to increase its audience a little in 2016 and take the lead with a slight advantage.
The development of the free television market in the United States is influenced by the following factors: the decline in the level of US trust in information on TV, the impact of regional television development on the free television market in the United States, the creation of a National Advertising Alliance, changes in the structure of media consumption, and the direct dependence of the duration TV viewing from household equipment, the definition of a new television meter, etc.
Brief description of the study
Main purposeThis study is to familiarize market participants - manufacturers, importers, distributors, customers, all interested parties - with the current market situation, past events and future forecasts.
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