Description
Purpose of the studyDescribe the current state, trends and prospects of the market for Internet advertising of real estate in the USA
Objectives of the study:
1. A brief description of the online advertising market. key trends and development prospects (to understand the situation on the market as a whole and assess the state of affairs in the segment of interest to us)
2. The volume of the real estate advertising market on the Internet.
3. The growth rate of the real estate advertising market on the Internet.
4. Key trends in the development of the real estate advertising market on the Internet. The list of key events in the real estate market on the Internet
5. Identify key players in the real estate advertising market on the Internet. Advertisers, advertising agencies.
6. Identify the leading sites that advertise real estate on the Internet: the type of advertising.
7. Describe the pricing policy of sites that advertise real estate on the Internet.
8. Develop a classification of real estate advertising on the Internet (types of projects, the intensity of advertising campaigns, the content of advertising messages, etc.)
9. Determine the attendance of the real estate segment sites on the Internet (including - by sub-segments of the type of real estate)
10. Determine the most popular queries on real estate.
11. Describe the use of various types of online advertising for real estate advertising: media contextual spam mailing.
12. Describe the state of the regional real estate advertising market on the Internet in the following cities: Novosibirsk, St. Petersburg, Yekaterinburg, Kazan, Ufa, Rostov-on-Don, Nizhny Novgorod, Samara, Omsk, Chelyabinsk.
Object of study
The American market for online real estate advertising.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results DISCOVERY Research Group.
Market research method
Traditional US content (Analysis) documents and sites on the Internet.
Information base of research:
• Printed and electronic, business and specialized publications.
• Internet resources.
• Company materials.
• Analytical review articles in the press.
• Research results of marketing and consulting agencies.
• Expert estimates.
• Interviews in the media with manufacturers and other market participants.
Brief description of the study
Ready marketing research of the American real estate advertising market on the Internet. The report contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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