Description
In recent years, there has been a reduction in the average time spent reading newspapers and magazines. It should be noted that entertainment magazines and newspapers are more popular than the business press.In 2017, it is expected that the print media market will decline. The main reason will be the economic situation that adversely affects the demand for entertainment products, as well as the care of readers online. In addition, the concomitant increase in prices for the production and distribution of the printed press suggests that the market decline is long-term.
The research report consists of 10 chapters.
Chapter 1 contains the methodological characteristics of the study: the purpose, objectives, object, methods and information base of the study.
Chapter 2 is devoted to the description of the volume and rate of growth of the global market of the printing press.
Chapter 3 is devoted to the description of the volume and growth rate of the printing press market in the United States.
Chapter 4 contains information about the income structure of the print press in the United States.
Chapter 5 provides information on the main segments of the print media market in the United States.
Chapter 6 is devoted to the description of the financial and economic activities of the main players in the US print media market.
Chapter 7 contains information on major consumer trends in the print media market.
Chapter 8 provides information on major events that have a significant impact on the print media market.
Chapter 9 provides information on the main factors affecting the print media market.
Chapter 10 contains a forecast of key indicators in the print media market for 2017.
Purpose of the study
To characterize the current state and development prospects of the print media market in the USA.
Objectives of the study:
1. Describe the general state of the global print media market.
2. To determine the volume, growth rate and dynamics of the development of the American print media market in terms of value.
3. Identify the main sources of income for print media.
4. Describe the situation on the advertising market in the United States. Evaluate the volume, growth rate and prospects of advertising in the press.
5. Describe the current state of the print distribution market: wholesale and retail sales, subscription sales. Select the main problems and solutions.
6. Assess the impact of the US financial and economic crisis on the pace of development of the print media market. Select a number of anti-crisis measures taken by US publishers.
7. Describe alternative channels for the distribution of the press: alternative agencies, image sales.
8. Describe the current state of the newspaper and magazine market. Assess the level of popularity of individual publications.
9. Assess the impact of Internet technologies on the development of the print media market.
10. Estimate the shares of the leading players in the print media market. Highlight strategies and prospects for their development.
11. Highlight and describe the main segments of the print media market in the United States.
12. Describe the structure of consumption of print media in the United States.
13. To determine the market shares of the main participants in the print media market.
14. Describe the competitive situation in the print media market in the United States.
15. Create different scenarios for forecasting key indicators of the print media market in the United States until 2016 in physical and monetary terms.
16. Identify key trends and prospects for the development of the print media market in the United States over the next few years.
17. Determine the key factors determining the current state and development of the print media market in the United States.
18. Identify factors hindering the growth of the print media market in the United States.
19. Describe the financial and business activities of the print media market participants.
20. To monitor prices and determine the price level on the US print media market.
21. Describe the key elements of the state program for the support and development of the print media market.
Object of study
Print Press Market in the USA.
Data collection method
Document monitoring.
In general, the purpose of a desk study is to study the situation on the market of the printing press and to obtain (calculate) indicators characterizing its state now and in the future.
Information base of research
1. Databases of the Federal Customs Service of the USA, FGSA of the USA (Rosstat).
2. Materials DataMonitor, EuroMonitor, Eurostat.
3. Printed and electronic business and specialized publications, analytical reviews.
4. Internet resources in the USA and the world.
5. Expert surveys.
6. Materials of participants of the domestic and world markets.
7. The results of research marketing and consulting agencies.
8. Materials of sectoral institutions and databases.
9. Results of price monitoring.
10. Materials and databases of UN statistics (United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization, etc.).
11. Materials of the International Monetary Fund (International Monetary Fund).
12. Materials of the World Bank (World Bank).
13. WTO materials (World Trade Organization).
14. Materials of the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development).
15. Materials of InternationalTrade Center.16. Index Mundi.17 materials. The results of the research DISCOVERY Research Group. The volume and structure of the sample. The content-US procedure The analysis of documents does not imply the calculation of the volume of the sample. Processing and the USA All documents available to the researcher are subject to analysis. Summary: The size of the printing press market in the USA in 2016 amounted to 78.02 billion rubles. Compared to 2015, the volume of the print press market decreased by 6%. The print media market tends to decrease in value terms. However, some experts expect the growth of some segments of the printing industry in the United States. The main sources of revenue for print publications in the United States are the following: advertising revenue, subscription revenue, and retail sales. At the end of 2015, 56% of the revenue of print media was provided by selling the press at retail, 16.5% - by subscription revenue, 24% - revenue from advertising. In recent years, the average reading time for newspapers and magazines has decreased. Entertainment magazines and newspapers are more popular than the business press. The leading players in the print media market are such publishing houses as Sanoma Independent Media, Burda, Bauer Media Group, Arguments and Facts, Seven Days. In the print media market, there is a concentration of advertisers around leading companies. So, if in 2008, 45% of advertising investments were concentrated in key print media, then by 2015 this share reached 70%. There are four main factors in the print press market: consumer behavior behavior due to improvements in modern technologies, legislative changes , economic situation and government intervention in the market structure. In 2017, it is expected that market volumes will decline. The main reason is the economic situation that adversely affects the demand of entertainment products. In addition, a concomitant increase in prices for the production and distribution of the printed press suggests that the market’s decline is long-term. The report contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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