Description
Purpose of the studyDescribe the current state, the main trends and development prospects of the American Internet advertising market.
Objectives of the study:
1. To determine the volume and growth rate of the American Internet advertising market in terms of value
2. To characterize the segments of the Internet advertising market - media and contextual advertising.
3. Describe the key trends in the development of the Internet advertising market.
4. Describe the key companies in the online advertising market.
5. Describe the prospects of targeting the market.
Object of study
Internet advertising market in the USA
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results DISCOVERY Research Group.
Market research method
Traditional US content (Analysis) documents.
Information base of research:
• Printed and electronic, business and specialized publications.
• US Federal Customs Service Database (import and export), US FSSS (production)
• Internet resources.
• Company materials.
• Analytical review articles in the press.
• Research results of marketing and consulting agencies.
• Expert estimates.
• Interviews with manufacturers and other market participants.
• Materials of industry institutions and databases.
• Discovery Research Group Databases
Brief description of the study
Ready-made marketing research of the American Internet advertising market. The report contains information on the market volume, growth rates, trends and development prospects and other key indicators.
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