Analysis of the market for online food trade in Russia (including the forecast to 2019)

Description

Purpose of the study
To characterize the current state and prospects of development of the market for online food trade in Russia.
Objectives of the study:
1. Volume, growth rates and dynamics of the development of the Russian market of sales of online stores in the category “Food”
2. Highlight and describe the main market segments for online stores in the category “Food” in Russia.
3. To characterize the structure of preferences of online buyers in the category “Food” in Russia.
4. Determine the market shares of the main participants in the market of online stores in the category "Food".
5. To characterize the competitive situation in the market of sales of online stores in the category “Food” in Russia.
6. To draw up various scenarios for forecasting key indicators of the market for online stores in the category “Food” in Russia in terms of value.
7. Identify key trends and prospects for the development of the online store sales market in the Food category in Russia in the next few years.
8. To determine the key factors determining the current state and development of the market for online stores in the category “Food” in Russia.
9. To determine the factors that impede the growth of the market for online stores in the category “Food” in Russia.
10. Describe the financial and business activities of participants in the online store sales market in the Food category.
11. Determine the range of products offered by online stores in the Food category on the Russian market.
12. Describe the key elements of the state program for the regulation and development of the Internet sales market in Russia.
Object of study
Market sales of online stores in the category "Food" in Russia.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results of DISCOVERY Research Group; expert interviews
Information base of research
1. Databases of the Federal Customs Service of the Russian Federation, Federal State Statistics Service of the Russian Federation (Rosstat).
2. Materials DataMonitor, EuroMonitor, Eurostat.
3. Printed and electronic business and specialized publications, analytical reviews.
4. Internet resources in Russia and the world.
5. Expert surveys.
6. Materials of participants of the domestic and world markets.
7. The results of research marketing and consulting agencies.
8. Materials of sectoral institutions and databases.
9. Results of price monitoring.
10. Materials and databases of UN statistics (United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization, etc.).
11. Materials of the International Monetary Fund (International Monetary Fund).
12. Materials of the World Bank (World Bank).
13. WTO materials (World Trade Organization).
14. Materials of the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development).
15. Materials International Trade Center.
16. Materials Index Mundi.
17. Results of the DISCOVERY Research Group.
Sample size and structure
The procedure of content analysis of documents does not involve the calculation of the volume of the sample. All documents available to the researcher are subject to processing and analysis.
Summary:
In January 2016, the DISCOVERY Research Group marketing agency completed a study of the Russian market for online store sales in the Food segment.
The principles of an online store can be described in three stages: placing an order — paying for an order — delivering an order. The main methods of payment for purchases in the online store are bank cards, bank transfers, cash, electronic money, instant payment terminals, SMS payments, cash on delivery, electronic cash registers. Two types of online stores can be distinguished: an online store, which operates only via the Internet (does not have a physical address), and a store that sells both in offline stores and online.
The volume of online retail trade in 2014 worldwide amounted to 839,637.7 million dollars, where the growth rate was equal to 20.9%. The largest sales volume accounted for the United States and amounted to 244,746.2 million dollars. By the end of 2014, Russia is in 8th place in the world ranking in terms of online retail market.
The penetration of retail networks into the online sales market is growing rapidly, which is explained by the profitability of this industry. Among the retail chains that have not yet launched online sales, 73% are FMCG networks. It is worth noting that they have not yet come to online retail: Magnit (the largest retail chain); Pyaterochka and other X5 networks; Dixie; Tape; IKEA; Castorama; Centrobuv; Gloria Jeans; Rainbow smile; Fix Price.
The total volume of the online sales market in Russia in 2014 is about 654 billion rubles. The market growth rate in 2014 was 28%. Stable ones are expected in the future.Mpa market growth of 15-20% annually. The main factor affecting such a significant increase in online sales is the growth of the ruble exchange rate against the dollar. The total volume of the online sales market in Russia in the Food category in 2014 is about 12.5 billion rubles, which is about 2 % of online retail sales in Russia. The growth rate of the category volume in 2014 was at the level of 30.5%. According to Euromonitor, the average annual growth rate of sales in each category will be about 12%. It is assumed that the category “Food” will continue to have positive annual growth rates of sales, which average annual value is 9.5%. The largest players in the market of sales of online stores in the category “Food”, for which the description of financial and economic activities , are: New-Impulse LLC (Utkonos TM, WineStyle.ru, Seventh Continent and Victoria. A brief description of the study. Prepared analysis of the online food trade market in Russia and forecast to 2019. The study contains information on the market volume, growth rates, trends and development prospects and other key indicators.

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