Description
Description
The marketing research contains a comprehensive analysis of the global and Russian tourism market, including the dynamics of key indicators (results of 2012, as well as a forecast of the development of the tourism market until 2030).
The report presents the latest data on international tourism in general and for individual regions and countries of the world. Analyzed the volume of the global tourism market, the geography of income from sales of tourism product in the world.
The study of the tourism market contains an analysis of the Russian tourist market in the context of the main segments: inbound, outbound and domestic tourism. Inbound and outbound tourism is presented in terms of the number and geography of trips around the world, sales of tour packages in federal districts and regions of Russia.
Domestic tourism includes the structure of the segment for the provision of tourism services and the sale of tour packages on the domestic market, as well as the main tourist destinations in the Russian Federation.
The report presents the prices on the tourist services market, highlights the main participants of the Russian tourism market, including the most popular tour operators of the Russian Federation, and also identifies the main consumer preferences of Russian tourists.
The study contains a forecast of the development of the global tourism market until 2030.
GOALS OF RESEARCH
Analysis of the global tourism market:
• dynamics of the world tourist flow;
• volume dynamics of the world market of tourist services;
• structure of world tourist flow by regions and countries of the world;
• structure of the world market of tourist services in monetary terms;
• forecast of the world tourist flow.
Analysis of the Russian market for inbound tourism:
• Dynamics of the Russian inbound tourism market;
• Entry (tourist flow) of foreign citizens to the territory of the Russian Federation for tourist purposes;
• Forecast of development in natural and monetary terms.
Analysis of the Russian outbound tourism market:
• Dynamics of the Russian outbound tourism market;
• Departure (tourist flow) of Russian citizens abroad for tourist purposes;
• Forecast of development in natural and monetary terms.
Analysis of the Russian domestic tourism market:
• Dynamics of the Russian domestic tourism market;
• Tourist flow in the domestic market;
• Main tourist regions, directions and zones on the territory of the Russian Federation;
• Forecast of development in natural and monetary terms.
Analysis of the parameters of the Russian market of tourist services:
• The share of tourism in the country's economy and its development trends;
• Prospects for the development of the tourist market in Russia.
Description of the participants of the Russian market of tourist services:
• The structure of participants in the Russian market of tourist services;
• Number and structure of tour operators by various parameters.
Price analysis on the Russian tourism market:
• Dynamics of price changes for the tourist product;
• Dynamics of changes in prices for accommodation;
• Study of seasonality in the market of travel vouchers and accommodation.
Analysis of consumer preferences in tourism:
• Factors of tour selection;
• Preference for summer holidays;
• Rating of travel companies by sales.
EXTRACT FROM RESEARCH
• Growth in revenue from international tourism for the year was ***%, helped by an increase in the number of arrivals. Revenues from international tourism in the world reached *** bln. Dollars in 2012 against *** bln. dollars in 2011.
• In the structure of the total number of trips made by Russian citizens in all directions, the country of destination is dominated - Ukraine, its share according to 2012 is ***%. In addition to the simplified rules of entry into the territory of Ukraine on internal passports of the Russian Federation, the number of trips here is determined by the Black Sea resorts.
• In 2012, domestic tourism enterprises earned more than *** billion rubles, which is ***% higher than the previous year. It is estimated that in 2013 growth will continue, which is confirmed by the results of the first half of the year.
• In 2012, the domestic tourist flow increased by ***% compared with 2011 and amounted to *** mln. person. Entry tourist flow increased by ***% and amounted to *** million. person. Departure increased by ***%: *** million traveled abroad for tourist purposes Russian citizens.
Categories: Consumer Services / HoReCa / Tourism
The whole world
Russia
