Description
Description
In a marketing study of the market of fruits and berries, conducted by GLOBAL REACH CONSULTING, a comprehensive analysis of the Russian and world market of fresh fruits and berries is presented. The study examines the production of fruit and berry crops by species and regions of the Russian Federation. Analysis of exports and imports reveals the characteristics and volumes of international trade in fruits, the main partner countries of Russia in the export and import of fruits, companies, recipients and senders, and major brands. In addition, the level of consumption of various types of fruits is analyzed in detail, consumer preferences are examined.
GOALS OF RESEARCH
Consider the world market of fruits and berries in terms of:
• World fruit production;
• World exports of fruits in general and for selected groups;
• World imports of fruits in general and in selected groups.
To characterize the Russian fruit market:
• Consider the main parameters of the fruit market:
Sales of fruits in Russia
Volumes and structure of the market
• Identify the features and trends of the Russian fruit market in modern conditions.
Estimate the production of fruit and berry crops and grapes in the country, in terms of the area of fruit plantations, the gross yield of fruits, and the yield of fruit and berry crops.
Determine the structure of imports of fruits and berries, to characterize the main groups:
• Import bananas;
• Import apples;
• Import of mandarins;
• Import of oranges;
• Import grapes;
• Import of pears and quince;
• Import of peaches and nectarines;
• Imports of lemons and limes;
• Import of melons;
• Import other types of fruit.
Rate export / re-export of Russian fruits and berries, including by their main types:
• Export of citrus fruits;
• Banana export;
• Export / re-export of melons and watermelons;
• Export / re-export of pome fruits (apples, pears, quince, etc.).
Analyze the consumption of fruit in Russia, to identify consumer preferences in the market.
To study the prices of fruits and berries (consumer prices and prices of Russian fruit producers).
EXTRACT FROM RESEARCH
• One fifth of the area of fruit plantations in the world is in China, which is more than *** million hectares, ***% is India (*** million hectares). Russia in areas of fruit and berry plantations is not included in the largest 20.
• Imported products dominate the Russian market of fruits and berries. At the end of 2011, its share in the market structure amounted to ***% - compared to the level of 2010, the share of imports in the market structure slightly decreased.
• Most of the gross yield of fruit and berry crops is taken by pome crops — by the end of 2011, *** thousand tons were harvested, which represents ***% of the total.
• Bananas rank first in Russian imports of fresh fruit. Bananas are exclusively imported goods. The volume of supplies of bananas to the country is large, according to the data for 2011, the volume of imports amounted to *** thousand tons in physical terms, and *** million dollars in terms of value.
Categories: Consumer Products /.../ Food / Fruits and Berries
Industry /.../ Food / Fruits and Berries
The whole world
Russia
