Description
Description
Marketing research is devoted to the analysis of the world and Russian market of retail goods for the garden and trends in the industry in the short term. In 2011, the growth rate of the world market for garden goods slowed down due to a decrease in consumer activity in developed countries and a slowdown in the economy. However, developing economies still show an increase in sales of goods for the garden, due to the initial stage of market development. In terms of the development of the garden retail market, Russia lags far behind European markets, but this indicates a significant potential for the development of this segment of trade in the future.
The review "The World and Russian Retail Market for Goods for Gardens and Gardens" analyzes in detail the state of the Russian market: an assessment of retail sales of goods for the garden in 2005-2011, trends and forecast of the development of garden retail in the short term, current market conditions. The section provides a detailed structure and classification of the main garden retail formats (garden centers, nurseries, specialty stores, garden hypermarkets, etc.), their main characteristics (sales area, assortment, target audience, etc.) and performance indicators of leading companies. In addition, the review examines in detail the trade in goods for gardeners through DIY networks: it shows the indicators of key players, analyzes the prospects for the development of this sales channel.
As part of this study, in August 2012, analysts at RBC.research surveyed the audience of the rbc.ru website, who own the summer / garden plots. The purpose of the survey was to study consumer demand for products for garden and garden among this part of the audience. Based on the survey data, the volumes and frequency of purchases of goods for the garden and the garden, channels for their purchase were calculated and analyzed, the most popular product categories were identified.
To analyze the work of retailers and manufacturers, a survey was conducted of the largest companies in the industry: representatives of specialized garden retailers and leading DIY networks, after which, based on the data obtained, key market indicators were calculated. Also, expert interviews were conducted with market participants, which are given in full in the appropriate section.
The report includes profiles of retail companies selling products for garden and garden, which include a brief description, main characteristics (range, sales area, number of suppliers, etc.) and company performance indicators.
During the study, the following methods were used:
• Survey of representatives of DIY-networks, garden centers / nurseries and hypermarkets
• Interviews with market players
• Desk study
• Interview business audience site RBC
The study was conducted in July-September 2012.
The report volume is 134 pages. The report contains 26 tables and 28 graphs and diagrams.
Categories: Consumer Products / Garden Supplies
The whole world
Russia
