Analysis of the market for online trading of automotive parts in Russia (including the forecast to 2019)

Description

The research report consists of 10 chapters.
Chapter 1 presents the technological characteristics of the study.
Chapter 2 presents the classification and main characteristics of MAO technology.
Chapter 3 provides information on the state of the global MDO market.
Chapter 4 analyzes the volume and growth rate of the market for MDO installations in Russia.
Chapter 5 presents data on the production of outdoor gas heaters in Russia.
Chapter 6 discusses the main factors, events, trends and prospects for the development of the market for MDO installations in Russia.
Chapter 7 analyzes information about operators of MDO units in Russia.
Chapter 8 provides information on the price level on the market for MDO installations in Russia.
Chapter 9 discusses the segmentation of the market for MAO coatings in industries.
Chapter 10 presents the data on the main players in the MAO installation market in Russia.
Purpose of the study
To characterize the current state and prospects of development of the market of sales of online stores in the category "Auto parts".
Objectives of the study:
1. To determine the volume, growth rate and dynamics of the development of the Russian market of sales of online stores in the category “Auto Parts”
2. Highlight and describe the main segments of the online store sales market in the Auto Parts category in Russia.
3. To characterize the structure of preferences of online buyers in the category “Auto parts” in Russia.
4. Determine the market shares of the main participants in the online store sales market in the Auto Parts category.
5. To characterize the competitive situation in the market of sales of online stores in the category “Auto parts” in Russia.
6. Create different scenarios for forecasting key indicators of the online store sales market in the Auto Parts category in Russia until 2019 in value terms.
7. Identify key trends and prospects for the development of the online store sales market in the Auto Parts category in Russia over the next few years.
8. Determine the key factors determining the current state and development of the market for online stores in the category “Auto Parts” in Russia.
9. To determine the factors hindering the growth of the online store sales market in the Auto Parts category in Russia.
10. Describe the financial and business activities of participants in the online store sales market in the Auto Parts category.
11. Determine the range of products offered by online stores in the "Auto Parts" category on the Russian market.
12. Describe the key elements of the state program for the regulation and development of the Internet sales market in Russia.
Object of study
The market of sales units for online stores in the Auto Parts category in Russia.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results of DISCOVERY Research Group; expert interviews
Information base of research
1. Databases of the Federal Customs Service of the Russian Federation, Federal State Statistics Service of the Russian Federation (Rosstat).
2. Materials DataMonitor, EuroMonitor, Eurostat.
3. Printed and electronic business and specialized publications, analytical reviews.
4. Internet resources in Russia and the world.
5. Expert surveys.
6. Materials of participants of the domestic and world markets.
7. The results of research marketing and consulting agencies.
8. Materials of sectoral institutions and databases.
9. Results of price monitoring.
10. Materials and databases of UN statistics (United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization, etc.).
11. Materials of the International Monetary Fund (International Monetary Fund).
12. Materials of the World Bank (World Bank).
13. WTO materials (World Trade Organization).
14. Materials of the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development).
15. Materials International Trade Center.
16. Materials Index Mundi.
17. Results of the DISCOVERY Research Group.
Sample size and structure
The procedure of content analysis of documents does not involve the calculation of the volume of the sample. All documents available to the researcher are subject to processing and analysis.
Summary:
In November 2016, the marketing agency DISCOVERY Research Group completed a study of the Russian market for sales of online stores in the “Auto Parts” segment.
The principles of an online store can be described in three stages: placing an order — paying for an order — delivering an order. The main methods of payment for purchases in the online store are bank cards, bank transfers, cash, electronic money, instant payment terminals, SMS payments, cash on delivery, electronic cash registers. Two types of online stores can be distinguished: an online store, which operates only via the Internet (does not have a physical address), and a store that sells both in offline stores and online.
The volume of online retail in2014 worldwide amounted to 839,637.7 million dollars, where the growth rate was equal to 20.9%. The largest sales volume accounted for the United States and amounted to 244,746.2 million dollars. By the end of 2014, Russia ranks 8th in the world online retail market volume. The penetration of retail networks into the online sales market is growing rapidly, due to the profitability of the industry. Among the retail chains that have not yet launched online sales, 73% are FMCG networks. It is worth noting that they have not yet come to online retail: Magnit (the largest retail chain); Pyaterochka and other X5 networks; Dixie; Tape; IKEA; Castorama; Centrobuv; Gloria Jeans; Rainbow smile; Fix Price. The total volume of the online sales market in Russia in 2014 is about 654 billion rubles. The market growth rate in 2014 was 28%. In the future, stable market growth rates of 15-20% annually are expected. The main factor affecting such a significant growth in online sales is highlighted - the ruble exchange rate growth against the dollar. The total volume of the online sales market in Russia in the Auto Parts category in 2014 is about 43.31 billion rubles, which is about 6, 6% of online retail sales in Russia. The growth rate of the category in 2014 was 46.1%. The largest players on the market for online stores in the category of auto parts, for which the description of financial and economic activities are presented, are: Exist.ru, shinservice.ru, 4tochki. ru and “Wheels Free”. A brief description of the study. Ready analysis of the market for online trading of automotive parts in Russia and forecast to 2019. The study contains information on the market size, growth rates, trends and development prospects and other key indicators.

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