Analysis of the market for online trading of computer equipment in Russia (including the forecast until 2019)

Description

The research report consists of 9 chapters.
Chapter 1 contains the methodological characteristics of the study: the purpose, objectives, object, methods and information base of the study.
Chapter 2 describes the main characteristics of Internet commerce, its key features, as well as the classification of online stores and the definition of the concept of the “Computer equipment” segment.
Chapter 3 is devoted to the description of the key characteristics and development trends of the international online retail market, as well as the description of the reasons for Russia’s lagging behind the leading countries in this field.
Chapter 4 provides information on the market volume of sales of online stores in Russia according to estimates of various companies.
Chapter 5 is devoted to the description of the main trends and prospects for the development of the online store sales market in Russia
Chapter 6 presents the key elements of the state program for regulating and developing the online sales market in Russia.
Chapter 7 provides a description of the volumes and growth rates of sales of online stores in the “Computer equipment” product category, by manufacturing companies and by brands, as well as a forecast of the category volume for the next 5 years.
Chapter 8 is devoted to the description of the characteristics of the behavior of buyers in online stores in the segment "Computer equipment"
Chapter 9 analyzes the financial and economic activities of the main players in the online retail market in Russia in the segment “Computer equipment”
Purpose of the study
Describe the current state, main trends and development prospects of the Russian market for online stores in the category “Computer equipment”, make a forecast
Objectives of the study:
1. To determine the volume, growth rate and dynamics of the development of the Russian market of sales of online stores in the category “Computer equipment”
2. Highlight and describe the main segments of the online store sales market in the “Computer equipment” category in Russia.
3. To characterize the structure of preferences of online buyers in the category "Computer equipment" in Russia.
4. Determine the market shares of the main participants in the market of online stores in the category "Computer equipment".
5. To characterize the competitive situation in the market of sales of online stores in the category "Computer equipment" in Russia.
6. Create different scenarios for forecasting key indicators of the online store sales market in the category “Computer equipment” in Russia until 2019 in value terms.
7. To identify key trends and prospects for the development of the online store sales market in the category “Computer equipment” in Russia in the next few years.
8. Determine the key factors determining the current state and development of the market for online stores in the category “Computer equipment” in Russia.
9. To identify the factors that impede the growth of the online store sales market in the category “Computer equipment” in Russia
10. Describe the financial and business activities of participants in the online store sales market in the “Computer equipment” category.
11. To determine the range of products offered by online stores in the category “Computer equipment” on the Russian market.
12. Describe the key elements of the state program for the regulation and development of the Internet sales market in Russia.
Object of study
Market sales of online stores in the category "Computer equipment" in Russia.
Data collection method
Monitoring of materials of printed and electronic business and specialized publications, analytical reviews of the market; The Internet; marketing and consulting materials; research results of DISCOVERY Research Group; expert interviews
Information base of research
1. Databases of the Federal Customs Service of the Russian Federation, Federal State Statistics Service of the Russian Federation (Rosstat).
2. Materials DataMonitor, EuroMonitor, Eurostat.
3. Printed and electronic business and specialized publications, analytical reviews.
4. Internet resources in Russia and the world.
5. Expert surveys.
6. Materials of participants of the domestic and world markets.
7. The results of research marketing and consulting agencies.
8. Materials of sectoral institutions and databases.
9. Results of price monitoring.
10. Materials and databases of UN statistics (United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization, etc.).
11. Materials of the International Monetary Fund (International Monetary Fund).
12. Materials of the World Bank (World Bank).
13. WTO materials (World Trade Organization).
14. Materials of the Organization for Economic Cooperation and Development (Organization for Economic Cooperation and Development).
15. Materials International Trade Center.
16. Materials Index Mundi.
17. Results of the DISCOVERY Research Group.
Sample size and structure
The procedure of content analysis of documents does not involve the calculation of the volume of the sample. All documents available to the researcher are subject to processing and analysis.
Summary:
In October 2015, the marketing agency DISCOVERY Research Group completed a study of the Russian market for online stores in the “Computer equipment” segment. The principles of an online store can be described in three stages: placing an order — paying for an order — delivering an order. The main methods of payment for purchases in the online store are bank cards, bank transfers, cash, electronic money, instant payment terminals, SMS payments, cash on delivery, electronic cash registers. Two types of online stores can be distinguished: an online store that operates only via the Internet (does not have a physical address), and a store that sells both in offline stores and online. The volume of online retail in 2014 throughout the world amounted to 839,637.7 million dollars, where the growth rate was equal to 20.9%. The largest sales volume accounted for the United States and amounted to 244,746.2 million dollars. By the end of 2014, Russia ranks 8th in the world online retail market volume. The penetration of retail networks into the online sales market is growing rapidly, due to the profitability of the industry. Among the retail chains that have not yet launched online sales, 73% are FMCG networks. It is worth noting that they have not yet come to online retail: Magnit (the largest retail chain); Pyaterochka and other X5 networks; Dixie; Tape; IKEA; Castorama; Centrobuv; Gloria Jeans; Rainbow smile; Fix Price. The total volume of the online sales market in Russia in 2014 is about 654 billion rubles. The market growth rate in 2014 was 28%. In the future, stable market growth rates of 15-20% annually are expected. As the main factor affecting such a significant increase in online sales, the ruble appreciated against the dollar. Internet sales in the Computers and Laptops segment in 2014 amounted to about 52.8 billion rubles, which is about 9% of retail online sales in Russia. The growth rate of the category volume in 2014 was 18.6%. However, other researchers have noted a particularly large decline in demand for personal computers in early 2015, if we talk about sales both online and offline. According to Euromonitor, the average annual growth rate of sales in each category will be about 12%. revenues and the most popular players among consumers in the online store sales market in the “Computer equipment” product category, for which the description of financial and economic activities is presented, are: LLC Yulmart RSK, Svyaznoy and C Ilinka "Brief Description issledovaniyaGotovy e-commerce market analysis of computer equipment in Russia and Forecast to 2019 report contains information on market size, growth rate, trends and prospects of development and other key indicators.

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