In a marketing study of the market of fruits and berries, conducted by GLOBAL REACH CONSULTING, a comprehensive analysis of the Russian and world market of fresh fruits and berries is presented in the context of the following segments:
The study examines the production of fruit and berry crops by species and regions of the Russian Federation. Analysis of exports and imports reveals the characteristics and volumes of international trade in fruits, the main partner countries of Russia in the export and import of fruits, companies, recipients and senders, and major brands. In addition, the level of consumption of various types of fruits is analyzed in detail, consumer preferences are examined.
The report also presents the forecast of fruit retail sales for 2017-2019, and revealed the main trends in the Russian market of fruits and berries.
GOALS OF RESEARCH
Consider the world market of fruits and berries in terms of:
World fruit production;
World exports of fruits in general and in selected groups;
World imports of fruits in general and in selected groups.
To characterize the Russian fruit market:
Consider the main parameters of the fruit market:
Sales of fruits in Russia
Volumes and structure of the market
Identify the features and trends of the Russian fruit market in modern conditions.
Estimate the production of fruit and berry crops and grapes in the country, in terms of the area of fruit plantations, the gross harvest of fruits, and the yield of fruit and berry crops.
Determine the structure of imports of fruits and berries, to characterize the main groups:
Import of mandarins;
Import of oranges;
Import of pears and quince;
Import of peaches and nectarines;
Imports of lemons and limes;
Import of melons;
Import of other types of fruits.
The import structure is presented in the report by countries of origin and to importing companies in Russia by types of fruits and berries. Banana imports are also presented by brand.
Rate export / re-export of Russian fruits and berries, including by their main types:
Citrus Fruit Exports;
Export / re-export of melons and watermelons;
Export / re-export of pome fruits (apples, pears, quince, etc.).
Analyze the consumption of fruit in Russia, to identify consumer preferences in the market.
To study the prices of fruits and berries (consumer prices and prices of Russian fruit producers).
EXTRACT FROM RESEARCH
Almost ***% of the area of fruit plantations in the world is accounted for ***, which is more than *** million hectares.
In monetary terms, the import of fresh fruit in the world in 2016 amounted to *** billion dollars, which is ***% more than in 2015.
*** Products prevail in the Russian market of fruits and berries. At the end of 2016, its share in the market structure amounted to ***%.
By the end of 2016, half of all the areas of fruit and berry plantations are ***, or more precisely ***% or *** thousand hectares.
The company receives the largest volume of bananas imported to Russia ***, according to the results of 2016, the import of bananas amounted to *** thousand tons in the amount of *** million dollars.
In 2016, exports, re-export of pome fruits in physical terms amounted to *** thousand tons, in terms of value - *** million dollars.