Description
Description
The marketing study contains a comprehensive analysis of the global and Russian tourism market, including the dynamics of key indicators (2015 results, preliminary assessment for 2016, as well as a forecast for the development of the tourism market until 2030).
The report presents the latest data on international tourism in general and for individual regions and countries of the world. Analyzed the volume of the global tourism market, the geography of income from sales of tourism product in the world.
The study of the tourism market contains an analysis of the Russian tourist market in the context of the main segments: inbound, outbound and domestic tourism. Inbound and outbound tourism is presented in terms of the number and geography of trips around the world, sales of tour packages in federal districts and regions of Russia.
Domestic tourism includes the structure of the segment for the provision of tourism services and the sale of tour packages on the domestic market, as well as the main tourist destinations in the Russian Federation.
The report presents the prices on the tourist services market, highlights the main participants of the Russian tourism market, including the most popular tour operators of the Russian Federation, and also identifies the main consumer preferences of Russian tourists.
The study contains a forecast of the development of the global tourism market until 2030.
GOALS OF RESEARCH
Analysis of the global tourism market:
the dynamics of the world tourist flow;
the dynamics of the volume of the world market of tourist services;
structure of the world tourist flow by regions and countries of the world;
the structure of the global tourism market in monetary terms; o forecast of the development of the world tourist flow.
Analysis of the Russian market for inbound tourism:
Dynamics of the Russian inbound tourism market;
Entry (tourist flow) of foreign citizens on the territory of the Russian Federation for tourist purposes;
Forecast of development in natural and monetary terms. Analysis of the Russian outbound tourism market:
Dynamics of the Russian outbound tourism market;
Departure (tourist flow) of Russian citizens abroad with tourist
goals;
Forecast of development in natural and monetary terms.
Analysis of the Russian domestic tourism market:
Dynamics of the volume of the Russian domestic tourism market;
Tourist flow in the domestic market;
The main tourist regions, directions and zones on the territory of the Russian Federation
The development of the tourism industry in Krum
Development of the tourism industry in Kamchatka
Forecast of development in natural and monetary terms.
Analysis of the parameters of the Russian market of tourist services:
The share of tourism in the country's economy and its development trends;
Prospects for the development of the tourist market in Russia.
Description of the participants of the Russian market of tourist services:
The structure of the participants of the Russian market of tourist services;
The number and structure of tour operators in various parameters.
Price analysis on the Russian tourism market:
Dynamics of price changes for a tourist product;
Dynamics of changes in prices for accommodation;
Study of seasonality in the market of tourist vouchers and accommodation.
Analysis of consumer preferences in tourism:
Factors of tour selection;
Preference for a summer vacation;
Rating of travel companies in terms of sales.
EXTRACT FROM RESEARCH
The most popular in terms of tourism in the world are the countries of Europe, with tourist goals that were visited in 2015 *** million people, and in 2016 - *** million tourists.
In the structure of the total number of trips made by Russian citizens in all directions, the country of destination prevails - ***.
In 2016, an increase in the revenue of the industry is observed - in January-June, the growth was ***% compared to the same period of 2015.
