Marketing research of the wine market contains a comprehensive analysis of the global and Russian market of wines and wine products (dynamics over 5 years, preliminary results of 2016 and forecast for 2017-2018) in the context of the following segments:
champagne and sparkling wines;
The report presents the latest data on the volume and structure of the world wine market, the dynamics and geography of world imports and exports, the volume of consumption and production of wines and wine products in the world.
The study examines the production of wines, wine products, wine materials by types and regions of the Russian Federation, the raw material base of the wine industry in the Russian Federation. An analysis of exports and imports reveals the characteristics and volumes of the international trade in wine beverages, the main partner countries of Russia in the export and import of wine, and the recipient companies.
GOALS OF RESEARCH
Consider the global market for wine products:
World grape wine production;
World trade in wines;
The geography of wine consumption in the world.
Rate the raw material base of the wine industry;
To characterize the Russian wine market:
Consider the basic parameters of the market for wine products: retail sales of wines in Russia, the volume and structure of the market, the nature of wine consumption in the country.
Provide a forecast of sales of alcohol products for 2017-2018;
Identify the features of the development of the Russian wine market in modern conditions
To characterize the wine industry, to consider the production of wines in general and in the context of the following segments:
Grape still wines;
Champagne and sparkling wines;
To evaluate the import of wine products, including by their main types:
Import of grape wines and grape must;
Import of vermouth and flavored grape wines;
Import of wine drinks.
To determine the structure of export of Russian wines, to characterize its main component - a group of grape wines and grape must.
To study consumer prices for types of grape wines, as well as producer prices for sparkling, quiet grape and fruit wines.
EXTRACT FROM RESEARCH
According to GLOBAL REACH CONSULTING, in 2016 the volume of the Russian market of wines and wine products in real terms decreased by ***% and amounted to *** million liters.
The share of imported products in the Russian market of wine products according to estimated data for 2016 will be ***%.
At the end of 2015, in the structure of Russian imports of grape wines by countries of origin of products in physical terms, *** is the leader. Its share is ***%, which in physical equivalent corresponds to *** thousand tons (or *** million liters).